Welcome!
Welcome!
I'm Asha, a UX & Product Designer who makes complex products make sense.
I specialise in the messy, strategic problems at the intersection of user needs and business goals.
Redesigning core experiences. Building systems where none existed. Turning complicated into intuitive.
My approach starts with deep discovery. I use research to challenge assumptions, uncover real behaviours, and turn insights into action.
The result is scalable, effortless experiences that drive tangible outcomes.
I help teams untangle complexity and build clarity into their products.
If that sounds like your challenge, let's talk.
I'm Asha, a UX & IA Designer who makes complex products make sense.
I specialise in the foundational work. Building systems where none existed. Redesigning core experiences. Using information architecture and experience strategy to help products scale. Turning complexity into something that feels obvious.
My approach starts with deep discovery. I use research to challenge assumptions, uncover real behaviours, and turn insights into action. The result isn't just screens that look good, but structures that actually work for people.
I help teams untangle complexity and build foundations that last.
If that sounds like your challenge, let's connect.
CEO at Whering
Asha has been an absolute gem - we're so happy to have had her join the team to take our UX to the next level. She's incredibly organised, collaborative and empathetic. We were incredibly impressed with her processes and methodology used in user testing and throughout projects she's worked on with us. We started off with a small remit and very soon wanted her to do more - she's brilliant at looking at the bigger picture but is also able to distill clear actionable insights from large problems. Asha helped us with the overall UX of the app - bringing to life a lot of user feedback, making organic improvements to user journeys and features. She also designed key partnership integration around our circular economy plug ins and has contributed greatly to our plans for social! Asha is an absolute asset.
Chief Marketing Technologist
Asha epitomises the essence of excellent user experience design, demonstrating precision, reliability, and an unparalleled attention to detail. Her deep immersion in the user journey and unwavering commitment to UX principles make her a truly inspiring collaborator. Working alongside Asha was an enjoyable experience, her passion for design and UX creates a remarkable focus on workflow and end-user satisfaction. Her contributions added immense value to our application, elevating it to new heights of usability and functionality. I am looking forward to working with Asha again!
Founder at Compospec
Asha fully embraces the key principles of good user experience design. It was inspiring to work with Asha that shared her passion for design and user experience. Her attention to workflow and end-user experience is remarkable. By the way, she makes a very good usability review like a typical user. Thank you very much, Asha, for the value added to our application project.
CXO at MedShr
There are few UX designers who can also teach and use mathematics… this brought a unique relevance and very useful skillset to her research and analytical capabilities which she clearly loves working on. That combined with creativity and you have yourself a designer with lots of potential.
© UX Asha 2026