UX Asha, Senior Product Experience Designer

I make complex products make sense.

A Product Designer who builds the foundational UX and strategy that transforms complicated systems into intuitive, scalable experiences.

Where analytical thinking meets empathetic design.

View My Work

“Brilliant at looking at the bigger picture but also able to distill clear actionable insights from large problems.”

Bianca Rangecroft, CEO at Whering

PROJECT

How do you design reports when every user defines 'impact' differently?

Designing dashboards to surface meaningful insights, streamline reporting, and support decision-making.

6 minute read | UX & Research

PROJECT

How do you design reports when every user defines 'impact' differently?

Designing dashboards to surface meaningful insights, streamline reporting, and support decision-making.

6 minute read | UX & Research

PROJECT

How do you restructure a product's core before introducing social features?

Redesigning Whering’s core, to integrate social features seamlessly.

10 minute read | Strategy, UX & Research

PROJECT

How do you restructure a product's core before introducing social features?

Redesigning Whering’s core, to integrate social features seamlessly.

10 minute read | Strategy, UX & Research

PROJECT

How do you turn an internal tool into a market‑ready product?

Simplifying a complex HRMS into a clear, pilot‑ready product for SMEs.

6 minute read | Strategy, UX & Operations

PROJECT

How do you turn an internal tool into a market‑ready product?

Simplifying a complex HRMS into a clear, pilot‑ready product for SMEs.

6 minute read | Strategy, UX & Operations

Murat Esenli, Founder at Compospec