
End-to-End Experience Design


Hi, I’m UX Asha—a Product Experience Designer.
With a strong foundation in science and education, I prioritise user experience at every stage of product development, crafting holistic journeys that drive engagement and satisfaction.
My approach combines strategic thinking and experience design to refine processes and envision innovative solutions that align with user needs and business goals.
Passionate about understanding behaviour, I transform complex concepts into intuitive, impactful designs.
Inspired by diverse influences—people, ideas, music, and fashion - I create user centred solutions that truly resonate.
My Design Approach
These projects showcase my ability to merge strategy with user-centric design, turning insights into impactful solutions that enhance user experience and meet business goals.

Product Strategy for HRMS Solutions
How do we develop and launch a HRMS platform?
This project involved creating a comprehensive HRMS platform, from strategic design to post-launch, focusing on developing a SaaS solution that streamlines human resource management while delivering an intuitive user experience.
Coming Soon
The Social Experience
How can user centred redesigns turn challenges into engagement opportunities?
Learn how I reimagined Whering’s social features to foster engagement, transforming it into a thriving community platform.
Dive In ->




Redesigning for Usability
How can intuitive design improve usability?
This redesign, launched in August 2023, tackled usability challenges head-on, enhancing app functionality and elevating user satisfaction through a seamless, intuitive experience.
View Process ->
View Process ->
Optimising Tuition Reporting
How can a streamlined platform transform the reporting experience for educators?
In this project, I redesigned Third Space Learning’s platform, delivering an MVP solution that simplified tuition reporting, improving usability and retention for educators.
Explore Insights ->
Explore Insights ->



"…excellent user experience design"
"…inspiring collaborator"
"…focus on workflow and end-user satisfaction."
"…value added to our application project"
"…organised, collaborative and empathetic"
"…clear actionable insights from large problems"
"…an absolute asset"
End-to-End Experience Design

Welcome! I'm UX Asha.
I am more than a designer — I am a strategic thinker and problem solver with a passion for creating user-centred solutions that deliver real-world results. My approach combines deep empathy with research-driven insights and data-informed design, ensuring each project meets both user needs and business objectives.
My process spans the full design lifecycle, from discovery to final implementation. With a strong foundation in science and education, I thrive in complex problem spaces, breaking them down into intuitive, impactful designs. I’m constantly exploring new ways to elevate my work and bring creative solutions to every challenge.
Collaborative and always curious, I stay ahead of industry trends and enjoy working with cross-functional teams to create designs that make a difference.
© UX Asha 2024
The Social Experience
The Social Experience
How can user centred redesigns turn challenges into engagement opportunities?
Launched in July 2024, this project enhanced Whering’s social features, driving significant improvements in platform engagement.
How can user centred redesigns turn challenges into engagement opportunities?
Launched in July 2024, this project enhanced Whering’s social features, driving significant improvements in platform engagement.
Dive In ->
Dive In ->



"…excellent user experience design"
"…inspiring collaborator"
"…focus on workflow and end-user satisfaction."
"…value added to our application project"
"…organised, collaborative and empathetic"
"…clear actionable insights from large problems"
"…an absolute asset"
End-to-End Experience Design


Hi, I’m UX Asha—a Product Experience Designer.
With a strong foundation in science and education, I prioritise user experience at every stage of product development, crafting holistic journeys that drive engagement and satisfaction.
My approach combines strategic thinking and experience design to refine processes and envision innovative solutions that align with user needs and business goals.
Passionate about understanding behaviour, I transform complex concepts into intuitive, impactful designs.
Inspired by diverse influences—people, ideas, music, and fashion - I create user centred solutions that truly resonate.


Product Strategy for HRMS Solutions
How do we develop and launch a HRMS platform?
This project encompasses the full experience, from development to post-launch strategy, focusing on strategic design and product development to create an innovative SaaS solution that streamlines human resource management and enhances user experience.
Coming Soon


Product Strategy for HRMS Solutions
How do we develop and launch a HRMS platform?
This project encompasses the full experience, from development to post-launch strategy, focusing on strategic design and product development to create an innovative SaaS solution that streamlines human resource management and enhances user experience.
Coming Soon
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